Make a difference with every brief



Design Like You Give A Damn!

I recently spoke at a Dirty Rotten Socials event titled Design Like You Give a Damn!. Sponsored by Wolff Olins and run in partnership with the House of St Barnabas and Pioneers Post it featured the likes of Nat Hunter (RSA), Chris McGinley, (Helen Hamlyn Centre) and James Auger, (RCA).

The session split into 6 groups to focus on a specific social or environmental challenge, with a designated ‘expert’ facilitating each. The folks at Pioneers Post have put together this short film covering the concept and some of the content. 

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The Future of Sustainability is Design…

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The future of sustainability is design, not communication. When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challenges and opportunities that sustainability represents for today’s brands.

However, emerging cultural, economic and technological trends related to sustainability are forcing brands to think differently about the role of communications in their wider brand ecosystem. As is so often the case, when the game is changing this quickly, a more effective solution requires a redefinition of the problem.

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Understanding human behaviour: a more complex approach

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Large-scale surveys are useful but if we are serious about changing behaviours, we must use every tool to understand human complexity.

Recent advances in behavioural economics, cognitive neuroscience, network theory and social psychology more generally have overturned our common sense understanding of human behaviour. The rational, autonomous, self-aware agent acting in his own self-interest according to static preferences has faded as we realise that behaviour is largely irrational, unconscious and driven by external contexts. Ladies and gentleman, Homo economicus has left the building.

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