Make a difference with every brief

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Categories: Training

Social Design for the other 90%

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Considered_ seeks to embed social change and sustainability issues into mainstream marketing and creative practice. This is social design operating at scale… this is social design for the other 90%.

Currently the vast majority of the world’s advertising, design and creative talent is siloed in mainstream practice—working on commercial briefs largely antithetical to social and environmental progress. Research shows that they are eager to use their skills to make a positive difference, but lack opportunities to do so. 

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Kickstart for D&AD Grad Acad

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As another crop of graduates are set to become the creative community’s newest employees—Considered_ has been working with the cream of up-and-coming talent as part of D&AD’s annual Graduate Academy programme.

With ethical and sustainable design principles joining a marker pen and creativity as essential parts of a creative’s toolbox, we were asked to deliver our Social Design Kickstart course to jolt the Grads out of their creative comfort zones.

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For further information, contact Steven Johnson at steven@considered.org.uk