What is Considered_?
We help brands have a positive impact on society and environment. We work with marketing, advertising and design agencies, brand teams, trade organisations and educational institutions to drive innovation in the context of sustainability and CSR.
The Business Case
The need for more Considered_ creative is driven by a hard-and-fast business case. Those brands, agencies and professionals that embrace the sustainability agenda will be the ones that engage the consumers, win the clients, and secure the jobs.
We believe the advertising, brand and creative industries can make the world a better place. You can get involved in this growing movement simply by joining our LinkedIn group. Influence the debate and pledge your support! Click below to join.
The language of sustainability represents the biggest barrier to mainstream consumer behaviour change and a more inspirational, consumer-friendly lexicon is essential if we are going to turn the tide.
In a nutshell, this was the premise behind the launch of the UK Dream at the Science Museum, London last week [7th March]. The event brought together a group of sustainability thinkers and do-ers to kickstart the mammoth task set by the initiative: to reframe the sustainability discourse and embed it into the fabric of our system: politics, media, brand, consumers.
Collaborative Change tackle social smoking
Collaborative Change have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change communications for a particularly hard to reach group, young social smokers.
As well as providing invaluable audience insights that were used to guide communications, the co-creation phase of the Collaborative Change process revealed a key challenge for the project, “how can we encourage people who don’t identify themselves as smokers, to quit smoking?
The future of sustainability is design, not communication. When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challenges and opportunities that sustainability represents for today’s brands.
However, emerging cultural, economic and technological trends related to sustainability are forcing brands to think differently about the role of communications in their wider brand ecosystem. As is so often the case, when the game is changing this quickly, a more effective solution requires a redefinition of the problem.