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What is Considered_?

We help organisations drive positive impact through behaviour change, sustainability and purpose. Working with clients across sectors, we leverage the power of brand, business and creativity to make the world a better place.

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The Business Case

Our approach is driven by a hard-and-fast business case. Sustainability and purpose represent an opportunity to differentiate your organisation and your skills; to generate new modes of consumer value; to recruit and retain talent and to inspire more engaging, effective work.

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We believe the advertising, brand and creative industries can make the world a better place. You can get involved in this growing movement simply by joining our LinkedIn group. Influence the debate and pledge your support! Click below to join.



Recent updates

Can Technology Drive Behaviour Change?


On the 16th November 2013, I delivered a presentation at a Drinkaware conference designed to answer the question 'Can Technology Drive Behaviour Change?'. What follows is a transcription of the talk along with the images of the slides at appropriate points.

At various points throughout this talk I was rudely interrupted by an iPhone-style app notification. I used this device to underline my point that technology used for behaviour change must still be fundamentally insight-driven and human-centred and the behaviour change must be sustainable and empowering.

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Case study:
Cannes Lion for Social Farter


Hailed by CNN as what might be “the best public service announcement ever…”, and recognised with a Cannes Bronze Integrated Lion at the 60th annual Cannes Lions International Festival of Creativity, the Social Farter project used behaviour change insight and planning to the engage hardest-to-reach of all smoker segments: social smokers.

In collaboration with Ontario Ministry of Health (MoH) and BBDO Toronto, we used audience co-creation to develop insight along with behaviour change strategy and planning to answer the question: how do you get someone to quit smoking, when they don't think they smoke!?

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The Future of Sustainability is Design...


The future of sustainability is design, not communication. When it comes to building brands and driving change, effective communication is a prerequisite. Unsurprisingly then, communications are often the first port of call when it comes to the unique challenges and opportunities that sustainability represents for today’s brands.

However, emerging cultural, economic and technological trends related to sustainability are forcing brands to think differently about the role of communications in their wider brand ecosystem. As is so often the case, when the game is changing this quickly, a more effective solution requires a redefinition of the problem.

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For further information, contact Steven Johnson at