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Can Technology Drive Behaviour Change?


On the 16th November 2013, I delivered a presentation at a Drinkaware conference designed to answer the question ‘Can Technology Drive Behaviour Change?’. What follows is a transcription of the talk along with the images of the slides at appropriate points.

At various points throughout this talk I was rudely interrupted by an iPhone-style app notification. I used this device to underline my point that technology used for behaviour change must still be fundamentally insight-driven and human-centred and the behaviour change must be sustainable and empowering.

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UK Launch of Sustainability Dream

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The language of sustainability represents the biggest barrier to mainstream consumer behaviour change and a more inspirational, consumer-friendly lexicon is essential if we are going to turn the tide.

In a nutshell, this was the premise behind the launch of the UK Dream at the Science Museum, London last week [7th March]. The event brought together a group of sustainability thinkers and do-ers to kickstart the mammoth task set by the initiative: to reframe the sustainability discourse and embed it into the fabric of our system: politics, media, brand, consumers.

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D&AD White Pencil Symposium

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Steven Johnson to chair symposium

Our Director, Steven Johnson, will be Chairing the D&AD White Pencil Symposium as part of the White Pencil awards celebration on 27th November. In this post he outlines the background to the event.

Event details

Where and when?

Tuesday November 27th 2012. 19:00 – 22:00
The Royal Institution of Great Britain, 21 Albemarle Street, London, W1S 4BS

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