Transcend disciplines: from T-Shaped people to X-perts
Whilst creative communication is a key driver of positive social change, it will only ever be part of the solution.
If we are to effectively drive change based on our Understanding of People and Complexity, we must incorporate a wider range of disciplines into our practice in order to develop more rounded, holistic solutions.
Multi-disciplinary working does not mean media neutrality. It means elevating our approach to range over an inter-connected network of potential solutions, of which media may just be a single element.
By Transcending Disciplines we can redefine our relationships with clients, create new roles for our skills further up the value chain and drive more effective, sustainable solutions.