Embedding: culture shift
- Over the next decade, sustainability will become a mainstream issue. Rather than being a differentiating factor, it will settle down into a basic licence to operate.
- For many organisations this will require a radical shift in culture to ensure that from the C-suite to the mailroom the business is manifesting responsible, ethical practice.
- This will require much more than a refreshed mission statement or the launch of a new vision. It will require new systems and process and ongoing measures to monitor and assure standards.
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