In the run up to the D&AD White Pencil Symposium, Steven Johnson was asked to write a piece for Creative Review outlining the significance of social change and sustainability for the advertising and creative industries.
Part 1 of the article was published in Creative Review on 18 September, with the second available on the D&AD website. This post combines the full text from both parts.
As another crop of graduates are set to become the creative community’s newest employees—Considered_ has been working with the cream of up-and-coming talent as part of D&AD’s annual Graduate Academy programme.
With ethical and sustainable design principles joining a marker pen and creativity as essential parts of a creative’s toolbox, we were asked to deliver our Social Design Kickstart course to jolt the Grads out of their creative comfort zones.