I’m an independent writer, speaker and consultant specialising in brand-led behaviour change, sustainability and CSR. Over the last decade I have driven the growth of 2 successful agency businesses focused on social change and sustainability.
I am currently working with agencies and brands, including Unilever, Mars, Shell and D&AD to develop, articulate and communicate industry-leading approaches to CSR and sustainability.
Building on a creative communications background, my decision to specialise exclusively in social change and CSR in 2004 has led to a trans-disciplinary skill set covering insight, strategy, communications, service design, innovation and thought leadership.
Sustainable Business Columnist.
Commissioned to write a monthly column on brand, sustainability and CSR for the Sustainable Business section of The Guardian. Also working on the development of a short course on consumer behaviour change.
Considered works with agencies, brands and other organisations to drive innovation in CSR and sustainability. Working on behaviour change and communication projects with agencies and brands in the UK and North America, it became clear how far behind the curve many are when it comes to CSR and sustainability. Considered is a consultancy vehicle established to address that need.
It is based on a conviction that sustainability and purpose represent a business opportunity, not just a moral obligation. Considered uses innovative approaches to develop communication strategies and programmes that simultaneously feed business objectives and social/environmental needs.
Clients: Unilever, Shell, Mars, D&AD, BBDO, Rain43, Bensimon Byrne
In 2009, driven by a need for richer, more actionable insights than traditional market research approaches deliver, I developed a proprietary approach to insight and innovation based on co-creation principles. After piloting the method through my existing agency, The Hub, I launched a separate business in 2011 focusing entirely on the use of co-creation to drive insight, innovation and impact in complex stakeholder situations.
Clients: COI, Department of Health, NHS (national and local), Ontario Ministry of Health, RNIB, RSPCA, Men’s Health Forum, Cancer Research UK, LGA
In 2010 I was honoured to be voted onto the D&AD Executive by an international community of advertising and design peers. D&AD is one the world’s most well-respected creative organizations, best known for its coveted Yellow Pencil awards. Working closely with the management team over the last three years, I have been heavily involved in the development of the organisation’s sustainability and social change positioning.
In 2004 I launched The Hub with co-owner and Managing Director, Helen Flynn. The Hub was a multi-disciplinary social research and design consultancy specializing in social marketing and behaviour change. Placing community- and citizen-led innovation at the heart of the proposition, we worked on a vast range of communications, service and programme design projects at strategic and delivery levels and from problem definition, scoping and insight through development to implementation and impact evaluation.
Clients: NHS, COI, Local Government, RNIB, IDeA, LGiD
Highwire PhD (Intercalated)
University of Manchester
First Class Honours Degree (Philosophy)
Accrington & Rossendale College
4 Grade ‘A’ A-Levels
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